Peter Shankman blames ADHD for most of his success. He's best known for founding Help A Reporter Out (HARO) and as the founder and CEO of The Geek Factory, Inc. a boutique social media, marketing and customer service strategy firm located in New York City with clients including American Express, Sprint, The US Department of Defense, Walt Disney World and many more. In his little spare time he is a NASA Advisory Board member, angel investor with multiple start-ups, sub-­4 marathon runner, Ironman and B-­licensed skydiver. A tweet of his was voted one of the top 10 Tweets of 2011 by ABC News and Twitter. He lives in New York City, and recently authored the bestselling book Zombie Loyalists: Using Great Service to Create Rabid Fans. http://shankman.com